Let’s concentrate on laying out your plan so that you can do a video project in the shortest amount of time and with the least expense.
Video is much more complex than audio because the picture must line up with the sound. In my opinion this makes it five times as complex.
It’s complex because something always has to be on the screen that makes sense in relationship to what is being said. If you are talking to the camera, then the words and picture will naturally line up, although that’s not that easy either as you’ll see below.
What if you are explaining something and that something needs a close up inspection by the camera. You either need two cameras with one camera shooting the object close up while the other camera stays trained on you or you have to shoot the item separately and edit that shot in later. Both methods are infinitely more complex than simply talking about the object on an audio recording.
You might ask, “Tom, can’t just one camera zoom in to get the close up and then zoom back out?” It sure can if you want the viewer to feel like they are in the fun house at Coney Island amusement park. A slow zoom in and out can be OK, but certainly not over and over again during the course of a product video.
The way it would be done is to shoot the product in close up and then edit that shot in later. This is no problem to do, but requires really good organization skills of keeping track of all the shots that need cut in later and where they go. This is so that the editor doesn’t have to search for a half hour each time he/she needs to find one of the shots to put in to the video. Being disorganized can be EXTREMELY COSTLY and frustrating.
Shooting with two or more cameras can cut out much of the editing process and in some cases it’s a good way to go. Again though it has its own level of complexity and expense. You need a director, who runs a “switcher” (this switches between the different cameras) and two or more camera operators. This is bare minimum.
One option for a single camera shoot is to use a really good wedding videographer. A good camera operator who is privy to the big picture of the entire project can do quite a bit of editing right in the camera while they are shooting. Many people good enough to do this are in the wedding video business. They still won’t be able to stop the action if you are shooting live to get those close ups we talked about.
All this leads to the fact that you better have your act together BEFORE you start shooting video or the time and costs will get out of hand very quickly.
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